TV star, entrepreneur, makeup artist, brand ambassador, and an icon to millions of fans who follow her on social media. Joelle is the founder of beauty empire Joelle Group, creating four successful businesses over the past decade making her an inspiration for the young Arab generation.
The story of how Joelle built her brands comes as a fascination to every budding entrepreneur. She opened her first beauty salon in 2008, MAISON DE JOELLE which paved the way for 14 other branches throughout the MENA region from DUBAI, ABU DHABI, AL AIN, RIYADH, JEDDAH, DOHA, TUNISIA, KURDISTAN, ERBIL, ALGERIA, AMMAN AND ERBID. After the huge success of her salons Joelle launched CLINICA JOELLE in 2013. The famed cosmetic clinic was awarded as the Joelle Mardinian Best Cosmetic Program at the 9th World Health Tourism Congress in 2014. Since then, the clinic has expanded to 6 other branches in DUBAI, ABU DHABI, KUWAIT, ALGERIA, AMMAN, ERBID, EGYPT. The momentum of Joelle’s passion for beauty resulted in the launch of Joelle’s skin and hair care brand Joelle Paris in 2013. The brand is all about her take on healthy looking hair and skin. The brand is now available across leading retailers and pharmacies in the Middle East and also on the JOELLE PARIS worldwide online store. The first ever JOELLE PARIS store has also opened doors in KURDISTAN in May 2018. Joelle’s latest brand to hit the beauty industry with a storm is “EYECANDY JOELLE” a contact lenses brand that became every beauty blogger and celebrity’s must have beauty product since the first day it launched on March 2020. Now “EYECANDY JOELLE” is available in many beauty and optical stores across the MENA region.
Joelle is the most loved and respected female TV personality by Arab audience globally. Her makeover show «JOELLE» was aired on MBC1 for an astonishing 14 consecutive years. She then continued her TV hosting career with a second show BEAUTY MATCH which became a huge success during the 2 seasons it aired on MBC4. Her latest on screen project was a massive success “Joelle ” the first Arab reality Show which continued to reach top 10 on Shahid VIP for 5 weeks. Joelle’s shows have always been the most watched programs in the Middle East because of Joelle’s ability to connect with her fans.
Min alb Joelle is a series of podcast episodes dedicated to Empower Women with daring topics to break all TABOO in our society. This podcast platform will give it’s audience and listeners the content they have always wanted but never had! @min.alb.joelle
Founder of Dabdub, a baby toiletry brand, safe, fabulous and clean product yet affordable
Joelle has been a regional ambassador for the most renowned international brands since 2005 like Evian, Braun, Scholl, Bose, Dyson, amongst many, and has been featured in global TV commercials for the likes of Max Factor and Pantene. With her total social media following of 28,777,674 MILLION followers across all platforms, her followers are geographically in KSA, UAE, EGYPT, JORDAN, MOROCCO, TUNISIA, ALGERIA and ALL ARABIC SPEAKING REGIONS.
She has been recognized for her achievements and has received many awards. She was awarded the Arab Woman Of the Year by L’Officiel Middle East 2010, she has also been named Businesswoman of the year and one of the 100 Most Powerful Arab Women in 2013, 2014 and 2015 by CEO Middle East and Arabian Business. She has also been awarded as the Most Inspirational Social Media Star of the Year and also «Beauty Social Media Star of the Year» in 2016 by Shortlist Magazine. She has also won several prestigious awards in the Middle East, including the Emirates Women Award in 2017 under the Leadership category.
Forbes selected Joelle as one of the world’s 500 most influential Arabs for her success and accomplishments throughout the Middle East. JOELLE WAS ALSO ON AHLAN’S HOT 100 IN 2011, 2014, 2015 AND 2016. She has also been given «THE WOMAN WE LOVE» award as the only woman by Esquire Magazine ME in 2015.
